Affiliate Commission - The choice of an option Revenue

When choosing an affiliate program, the Commission has offered is - obviously - very important. So is the kind of commission. If you choose a program that pays you for every visitor you send their way, so called PPC? Or you must go with the ability to share the revenues to a particular visitor? Fee or a percentage? The options are many, there is no general answer to what is best. It's up to you to decide where to send your visitors to test, evaluate and finally choose one or more affiliate programs best suited just for your needs.

PPC - pay per click

Many affiliate programs offer - fixed or variable fee for every visitor you send their way. Often these programs are similar to the Google Adsense program, namely contextual advertising. The advantages of this are many, but so are the limits. The main advantage is just the tip context, the task of putting relevant ads on each page is gone, and all you have to do is choose which program to join. Another big advantage is - due to the flexible nature of these programs, you will only need to join a program, making it easier to reach the payout threshold. The downside of this is income. If you can target your visitors and then what they are looking for, you can make a profit much greater than with other types of affiliate programs. But, will require much more work.

PPM - Paid per thousand

This is roughly the same PPC, except you get paid for every visitor to see your ad, you should not click it. Many companies, offering contextual advertising, have this option included in their program. The good part is the possibility of being paid, while the visitors stay on your site, instead of referring to someone else. This option is most suitable for high traffic web sites - with small amounts of visitors, this rarely adds up to a good profit. It may, however, be a good way of targeting often viewed pages on your site.

PPS - paid for sales

This type is based on the activities of the Commission that refer visitors to your site. If you send active visitors, who shop a lot, this can be a goldmine compared to PPC and PPM. The type of commission varies as well. It may be a percentage of sales, a fixed amount per sale / registration or a combination of both. What you choose depends a lot on the audience, and what category of program you are looking for.
In some cases, often with a fee applicant the opportunity to share revenues, resulting in a percentage of the total order, rake or otherwise, will be much better than the choice of a fixed amount per sale. The dynamics of a percentage of revenue sharing will be discussed more fully later.

PPL - Paid to lead

This is more or less the same PPS, but get paid instead of cables for sale. This is a method of commission rather rare, but often applies to certain categories of affiliate programs, insurance companies, financial institutions and other businesses with high-price products in competitive markets. If you have a site targeting visitors looking for this type of product, this can be a very interesting revenue model for you.

There are other, less common alternative. Many of them are individual, and are mostly very specific niches, or for the more experienced members .......