Wednesday, August 15, 2012
How to pump up your blog to sell more books
There are blogs and then there are blogs. Some blogs are to entertain. Some are to inform. As an author who is trying to pump her blog to sell more books, your blog must be a lot of both of those books you have sold.
I can not stress this more: EVERY WRITER NEEDS A BLOG.
If you do not, you are missing out on one of the most vital elements of successful book promotion.
If you do not see the sales that you expect.
If you do not, hop on over to http://www.blogger.com, or one of the other free blogging services and set up a date, because I'm about to tell you some insider secrets on how you can transform your blog book into a money making machine.
Are you pumped yet?
Good!
The first place to start is a blog that is dedicated to pump up your book. Save those conversations every day (unless they are related only to your book) to the other blogs you may have.
Today begins the first day that you want to pay attention to what happens on your blog and how you can make your blog stand out from all the other blogs out there. What you can do is to create a strong online presence, as well as pulling in that audience. After all, what good is a blog for the book if it is not to be noticed?
Surely, you can not have that happen because the pumping promoting your book on-line is your main objective to promote successful book in any way you look.
That said, if you really want to attract buyers, make sure you do a blog on the subject of your book. Since most blogs are free, you should have a separate blog for this so that attention will be devoted to the book and not what you had for breakfast, so to speak.
The point I'm trying to do is to pump up your book promotion, you must center yourself and understand how you can turn your blog into a great promotional vehicle to sell your book without coming off like a big announcement.
What I would do is give you some examples of blogs that are directly and intentionally oriented blogging about their books.
Rachel Newstead's book is called "Toons: orphans. Animation forgotten relics of the past" is not yet published, but what he is doing is creating a platform before the book saw the light of day. A fine example of pumping your book promotion. If you go to his blog http://rachel-and-kevin.blogspot.com, you can see what I mean.
Another great example is the blog of Kathy Holmes' to http://www.kathyholmes.net where you promote a published book and another book yet-to-be-published, but she takes them both very well without being intrusive. His published book is titled "Myths of the orphans" and I must say, this woman is one of the best promoters I have seen to get the word out about his book, without the appearance of an important announcement for his book. His other book is with an agent in search of a house, but is called "Real Women Wear Red" and she does an excellent job talking about what the main theme of the book is about. Although it is fiction, they are women of a certain age who blogs about her quite often. Now this is a blog pumped if I ever saw one.
While Rachelle uses her blog to create buzz for her when the book gets published and Kathy uses her blog to promote a book already published, some authors even go outside the box and create blogs for the characters in their books. Quite a clean idea, if you ask me.
A writer is that Jamieson Wolf. I have read many of his other blog on a daily basis and I must admit that this guy is going places. If I can just write that on a day like him, I'd be set for life in the books. That Jamieson did was start a blog for one of his characters in his next book, Hope Falls, you can see for yourself at [http://www.hidingfromhope.blogspot.com/].
These authors know what it takes to create a buzz for their books, if published or nearly published. Maybe I'll give you ideas on how you can pump up your blog - or maybe to start a new dedicated exclusively to his book - to create a strong online presence not only for your book, but by themselves, too. It 's all in what you want.
Dorothy Thompson ......
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