Optimize your images for Google Image Search - 4 Image SEO Tips

Search Engine Optimization for Google Image Search

You may have noticed a recent trend lately Google. They seem to be
integrating their different vertical engines such as image and Research Blog,
normal search results. For some search queries, you also see some pictures
above results web pages.

With this change in the way Google displays the results, must be owners of web sites
place focus on the optimization of image results. Taking a quick look
your log files or analytics software, you may be surprised to see six
already getting decent traffic from image searches.

The following tips will get you started with the optimization of images
appear on your site.

Image Alt Text: Probably the most significant factor in the ranking for a
Image Search is the content of the image alt property. Basically, the alt text
must contain a brief description of the item, as if you were explaining to a
blind person. After all, the original intention of this property for viewing
compromised.

Text Around Image: Google will weigh heavily on the surrounding text
when in determining what the image is about. Be sure to place significant
keywords above and below the image you are optimizing.

Names of image files: Another important factor is whether or not the keywords
are in the image file name. For example, if you are trying to optimize for the
word "Christian
t-shirt ", you can name the image christian-t-shirt.jpg. course,
always difficult to optimize in this way if you are forced to go back and change
the name of existing images. Keep in mind the key words when it is in their name
the first place.

Anchor link text: Although it is a bit 'unusual connect directly to
image that is not on a Web page, you can greatly increase your position
using relevant anchor text in the hyperlink just as if you were optimizing for a
web page.

How people search preferences become more sophisticated, the popularity of
vertical search engines will grow. In addition, Google and other SE's will
probably continue to mix results from different types of content. If it ensures that
you keep on top of these changes is likely to continue to see the rising of the site
above the rest .......