Tuesday, July 10, 2012
The SME Sector A good opportunity for a Systems Engineer
The SME sector a good opportunity now know that the micro and medium enterprises is the support of countries like Mexico and that this type of business not only provides services creates jobs, buy and sell half scale but creates different relationships, interacting with each one of the clients in its portfolio which has to be increasing in order to survive because it is only possible to make one or a few talks on the issue of credit and financing. This has been an opportunity for people to escape prepared that could not get a job in a major company, however you must have a capital or capital to start with the dream of business development. Many professionals lose many hours of his life searching for important jobs, trying to fit in high-grade and large glamorous positions, able to exploit their skills and earning potential for each of the weights by which they work. If you have capital and you consider yourself ready for a turn in which you can exploit your skills and begin to develop your economy, some example will a micro company Step 1 .- Introduction:
In this part, the SME or independent, must detail the products or services it provides, is what he does and what it sells, and who and how.
This information must find or have already completed the business plan and forms the basis of all, knowing what we do and for whom.
Step 2 .- Analysis of the situation:
This step is essential because of the findings of these tests will determine the strategy and all other actions that will result from our plan. Let's see it in parts.
2.1 .- To analyze the general conditions:
Do not forget to analyze the following factors within the general conditions are given for our SMEs.
Trends in demand (Does it grow, it grows? Who makes the purchase, how, when, etc..?)
Social and cultural needs of our customers. Demographics of the target.
Economic conditions and geographical area of operation. Laws, regulations and policies that may affect our SME.
No need to write a book but you must know the relevant aspects, there may be points that are most important and influencing others less. Focusing on the first is fundamental.
More of an SME or self has had a great product or service and then not realize it was not a good time to take action or chose shortly before a law changed the playing field.
It is therefore important to consider any aspect 'general' that may affect the company and analyze it, then you may not be important but that little importance should be the result of the final analysis, not a prior intuition.
2.2 .- To analyze the conditions of competition:
We must analyze SMEs or independent competitors, their products, financial resources, strengths and weaknesses, strategy, etc..
If necessary, go to see them, to see how they work, to write down everything that seems good and everything seems negative, there may be aspects of the first to include in your business and others in the seconds you want to avoid all costs.
Analyze competitors is key in understanding the market and our business.
Find out all you can, SMEs and freelancers who are your competition, sooner or later, react to their actions and strategies therefore need to know everything you can.
2.3 .- To analyze the conditions of your company:
The same has been analyzed from our competitors is necessary to analyze our own SME or business. Our resources, strategy, strengths and weaknesses, and so on.
Be honest (sometimes painfully honest) must be known to hide weaknesses and improve competition as strong as possible and to exploit all that is made (including advertising campaigns)
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